Using PLS-SEM to Model Family Business Behavior When Addressing the Protocol

Abstract

This study focuses on the factors that lead family business to address a family protocol. This paper applies the theory of planned behavior. To test the validity of this theory in predicting family business behavior, this research uses data collected from a questionnaire distributed to business family members (n = 98) from Córdoba, Spain. Firstly, this research aims to explain the paradigm in which the intentionality to start the process towards the protocol on generational replacement and future distribution of the ownership is conducted by its feasibility – and this is partially marked by the willingness to reach the agreement and its utility. Secondly, the hypotheses are confirmed by means of the analysis of the data gathered from a sample of business families. Thirdly, the results of the model applied in the study are discussed, as well as its consistency and the nature of the information used by means of PLS-SEM.