L'île Flottante: Ivory Coast's eco-friendly sustainable floating island resort

Abstract

ABSTRACT This case discusses Ivory Coast's floating island resort – L'île Flottante, a sustainable tourism initiative in Abidjan that innovatively reuses single-use plastic products to address irresponsible consumption of single-use plastic and raise awareness through ecotourism. Innovative entrepreneurial initiatives like these are essential towards sustainable development. Sustainable Development Goal 12 (SDG 12) addresses this concern of responsible consumption focusing on growth that does not put the future of this planet at risk. The consumers also have a major role to play in adapting to and inspiring sustainable and socially motivated business ideas like L'île Flottante. Scaling up such initiatives and implementing them across different industries can address concerns and promote sustainable development and economic growth.