The Role of the Supplier on the Performance of New Product Development through the Quality of the Team

MIX Jurnal Ilmiah Manajemen Pub Date : 2023-06-29 DOI:10.22441/jurnal_mix.2023.v13i2.004

Y. Yulasmi, Syafwandi Syafwandi, M. Ridwan

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Abstract

This study tries to explain the influence of the supplier's role on the performance of the new product development team through the quality of the team moderated by the influence of corporate culture. The object of observation is the New Product Development Team (part of the company's R&D Division, Maspion Ltd. Corp. (Tbk), Sidoarjo. Objectives: Analyze the effects of the supplier's role on the performance of the new product development team, the supplier's role on the quality of the new product development team, and how corporate culture strengthens the influence of the supplier's role on the quality of the new product development team.Methodology: Observations were made on 78 employees of the New Product Development Team at the R&D Division of Maspion Ltd. Corp. (Tbk) Units I, II, III, in Sidoarjo, and Unit IV in Surabaya. The analytical method used is the structural equation modelFindings: (1) the role of the main supplier is important because it has a significant positive effect on the quality of the team in the innovative process; (2) the quality of the team has a significant positive effect on the performance of the new product development team; and (3) corporate culture strengthens the influence of the supplier's role on team quality. Conclusion: Corporate culture and the role of suppliers are able to improve the quality of the new product development team and the team's performance in producing new products or product lines that are more marketable.

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通过团队的素质，供应商在新产品开发绩效中的作用

本研究试图通过企业文化对团队素质的调节来解释供应商角色对新产品开发团队绩效的影响。观察对象为新产品开发团队(隶属于公司研发部门，Maspion Ltd.)。公司(Tbk)， Sidoarjo。目的:分析供应商角色对新产品开发团队绩效的影响，供应商角色对新产品开发团队素质的影响，以及企业文化如何强化供应商角色对新产品开发团队素质的影响。方法:对美胜科技有限公司研发部新产品开发团队的78名员工进行观察。公司(Tbk) Sidoarjo的1、2、3号机组和泗水的4号机组。研究发现:(1)在创新过程中，主要供应商的作用对团队的质量有显著的正向影响;(2)团队素质对新产品开发团队绩效有显著的正向影响;(3)企业文化强化了供应商角色对团队素质的影响。结论:企业文化和供应商的作用可以提高新产品开发团队的素质，提高团队在生产更有市场的新产品或产品线方面的绩效。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

MIX Jurnal Ilmiah Manajemen

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审稿时长

4 weeks