Prophets making gendered interventions: a feminist discourse analysis of gendered online miracles, advice, advertisements, and testimonies

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-09-01 DOI:10.1080/10253866.2021.1974009

K. Vanyoro

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引用次数: 3

Abstract

ABSTRACT The global Pentecostal-charismatic movement is pervaded by freestanding, entrepreneurial, initiatives set up by individuals of diverse credentials and convictions who peddle miracles and advice as “goods”. Many also use self-promoting or income-generating efforts that in some cases can be crassly exploitative. This article examines 40 posts on two websites set up by self-styled “prophets” in the “prosperity”, healing, and deliverance segment of the movement. The prophets proffer healing remedies and advises for a variety of ailments or physical needs mainly related to family, marriage, and infertility. The two websites under study offer readers solutions to marriages, sexual inadequacy, and infertility. Using feminist critical discourse analysis (FCDA), the article unpacks how the advice offered on their advertisements reinforce dominant beliefs around “normal” womanhood. The content of the adverts, testimonials and advice contain purvey gendered norms that reinforce patriarchy, emphasize heterosexuality, reify virginity, and endorse procreation in ways that regulate female bodies.

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先知进行性别干预:性别化网络奇迹、建议、广告和见证的女性主义话语分析

全球五旬节派灵恩派运动充斥着由不同资历和信仰的个人发起的独立的、创业的倡议，他们把奇迹和建议当作“商品”来兜售。许多人还利用自我推销或创收的努力，在某些情况下可能是粗暴的剥削。这篇文章分析了两个网站上的40篇帖子，这些网站是由自称为“先知”的人在运动的“繁荣”、“治愈”和“拯救”部分建立的。先知们提供治疗方法，并建议各种疾病或主要与家庭、婚姻和不孕有关的身体需求。这两个网站为读者提供婚姻、性不足和不孕症的解决方案。利用女权主义批评话语分析(FCDA)，本文揭示了这些广告中的建议是如何强化了人们对“正常”女性的主流观念的。广告、推荐和建议的内容包含了大量的性别规范，这些规范强化了父权制，强调异性恋，将童贞具体化，并以调节女性身体的方式支持生育。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.