Public Relations, Social Inclusion, and Social Exclusion

Q1 Social Sciences
J. Grunig
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引用次数: 1

Abstract

In the 1960s, I conducted two studies of large landowners and peasant farmers in Colombia. After 61 years in the profession, I see the theme of those studies and most of my subsequent research to be public relations as a means of social inclusion: allowing individuals and groups to take part in society. This essay describes social inclusion and public relations theories of publics, symmetrical communication, strategic management, and relationships. The essay concludes by discussing digital media as both a tool of inclusion and de facto social exclusion.
公共关系,社会包容和社会排斥
在20世纪60年代,我对哥伦比亚的大地主和农民进行了两项研究。在这个行业工作了61年之后,我认为这些研究的主题以及我后来的大部分研究都是公共关系作为一种社会包容的手段:允许个人和群体参与社会。本文介绍了公众的社会包容和公共关系理论、对称沟通理论、战略管理理论和关系理论。文章最后讨论了数字媒体既是一种包容的工具,也是一种事实上的社会排斥。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Journalism & communication monographs
Journalism & communication monographs Social Sciences-Communication
CiteScore
1.40
自引率
0.00%
发文量
11
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