A Study of Barriers to Environmentally Sustainable Practices in Hotel Businesses in Punjab, India: Preliminary Findings

Abstract

This primary study was aimed at exploring the critical barriers to environmentally sustainable practices (esps) and suggestions to overcome them in the context of hotel businesses. The study used a quantitative research technique, and the questionnaire was developed with the help of a thorough literature review, content analysis, and pilot study. A total of 221 responses were collected from the managers and executives of 88 classified hotels in Punjab. The 202 usable responses were analysed by descriptive analysis and Kendall’s W test. The results indicated that initial implementation cost, high cost of certification, complicated certification process, lack of awareness of the concept, weak legislation, change of routines and management style, existing non-supportive structure, and low top-management commitment significantly affect the adoption and implementation of esps. Kendall’s W test found a statistically significant agreement among the respondents. This study recommended some practical implications to overcome the barriers to esps, such as hotel companies starting with small initiatives that require low initial investment, hotels lobbying with regional hotel associations and government to get financial support, disseminating environmental communications to employees, firm environmental monitoring methods and reward schemes by the government. This study is conducted in a small geographical area that is otherwise a well-known tourist destination worldwide and results are consistent with the findings of previous studies that were conducted globally. Future studies are suggested in larger geographical areas with a comparison of two or more states. Keywords: hotel businesses, environmentally sustainable practices, barriers, suggestions, Punjab, India