Consumer Attitude in Student Housing Evaluation: A Case of A Hospitality Satellite Campus

IF 2.5 Q1 EDUCATION & EDUCATIONAL RESEARCH
David J Kwun
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引用次数: 0

Abstract

ABSTRACT This study explores student housing attributes in a satellite campus and evaluates their effects on behavioral intention. The mediating role of attitude was emphasized in the research framework. Results show that major housing attributes had different effects on attitude and, subsequently, on behavioral intention. Additionally, those effects were significantly different between on-campus and off-campus students. The results entail the importance of benefits, product quality, service quality, perceived value, familiarity, and perceived value. The concepts of consumer attitude illustrate a need for further investigation as a consequence of their seemingly important role in student housing.
学生住房评价中的消费者态度:以某酒店卫星校区为例
摘要:本研究探讨了卫星校园的学生住房属性,并评估了其对行为意愿的影响。研究框架强调了态度的中介作用。结果表明,主要住房属性对态度和行为意向有不同的影响。此外,这些影响在校内和校外学生之间存在显著差异。结果包括利益、产品质量、服务质量、感知价值、熟悉度和感知价值的重要性。消费者态度的概念在学生住房中似乎起着重要的作用,因此需要进一步调查。
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来源期刊
Journal of Hospitality & Tourism Education
Journal of Hospitality & Tourism Education EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
6.30
自引率
17.20%
发文量
31
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