Influence of Gender Differences on Online Buying Behaviour of College Going Students for Apparel Products

Abstract

The present investigation was undertaken to study the online buying behaviour of college students for apparel products. The study was conducted in three different colleges of Ludhiana city. A sample size of 180 respondents comprising of ninety boys and ninety girls were purposively selected. A self structured questionnaire was used for collecting data regarding their online shopping experiences and buying behaviour. The results of the investigation were interpreted using simple percentages, mean scores and rankings. Z-test was used to study the significance of variance. Based on the results of the collected data, the most preferred apparel product for online shopping was footwear by the male and female respondents. Significant difference was observed for male and female respondents regarding amount of money spend on single purchase and brand preference. Male respondents tend to spend more amount of money for online buying than female respondents. Majority of female respondents discuss with their friends and family after receiving the product as compared to male respondents. Not much difference was found among males and females for the preference of cash on delivery mode of payment and the most preferred feature regarding online shopping site was privacy and security for all the respondents irrespective of their gender.