Local news in a digital world: Stand up and start up, instead of copy and paste

IF 0.4 Q4 COMMUNICATION
Bart Brouwers
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引用次数: 1

Abstract

For legacy media companies, the digital world seemed to be the perfect place for scalable initiatives in local journalism. But up until now, the scalability nut hasn't been thoroughly cracked. Media companies have tried to copy the old habits and paste them into a new digital world, without asking themselves what problem - and whose problem - they were going to solve. The profession needs to realize that scaling isn't something that comes automatically with the digital world, but has to be derived from the value proposition of the news product itself. To really internally reinvent the local news in an online world, it has to stand up and start up all over again, before it can scale up and - finally - stay up again.
数字世界的地方新闻:站起来,开始,而不是复制粘贴
对于传统媒体公司来说,数字世界似乎是在地方新闻领域开展可扩展计划的完美场所。但到目前为止,可扩展性这个难题还没有得到彻底解决。媒体公司试图复制旧习惯,并将其粘贴到一个新的数字世界中,却没有问自己要解决什么问题——以及谁的问题。这个行业需要认识到,规模不是数字世界自动带来的东西,而是必须从新闻产品本身的价值主张中衍生出来的。要在网络世界中真正从内部重塑本地新闻,它必须站起来重新开始,然后才能扩大规模,最后再保持下去。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.70
自引率
0.00%
发文量
20
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