Evaluation of Irvingia Kernels Marketing in Selected Markets in Akure, Ondo State, Nigeria

Abstract

This study examined the marketing of Irvingia kernels in selected markets in Akure. Data were collected through primary and secondary sources. One hundred and twenty (120) questionnaires were administered to Irvingia kernel sellers in six selected markets in the area. Thirty-one(31) of the questionnaires were administered to traders in Oja-Oba while 24, 20, 20, 14 and 11 were administered in NEPA, Isikan, Maronu, Isolo and Oluwatuyi markets respectively. The results showed that 70% of the traders were female while male accounted for 30%. The results also revealed that cost price of Ir- vingia kernels and the transport cost were the main determinants of the selling of the product. The level of involvement of the sellers, though had a positive relationship with the selling price, was not significant in determining the selling price because its coefficient, unlike those of cost price and transport cost, was not significant at 5% level. Also the average gross margin per marketer was put at N7, 802.34K, implying that the marketing of the product in the study area was profitable.