All Hail, the Baklang Kanal!: Subversive frivolity in two Filipino influencers

IF 0.1 Q4 COMMUNICATION
Plaridel Pub Date : 2021-09-02 DOI:10.52518/2021-11cabben
Samuel Cabbuag, C. Benitez
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Abstract

In November 2020, in a now-deleted tweet, twelve queer Filipino influencers on Twitter were branded as “baklang kanal,” for their noted expressions of dissent against the Rodrigo Duterte regime. Soon after, an online debate ensued: among these twelve influencers, who are the most rightful to be considered as baklang kanal ? While the term as commonly used now in Twitter is understood to refer to “gay individuals who are unapologetically outspoken about their views” (Vilog, 2020a), this paper intuits baklang kanal as a means to symbolically negotiate with the audience, toward construction of a seeming authenticity that is crucial for the establishment, maintenance, and expansion of their influencer status—what can be nominated as subversive frivolity, or the “generative power…arising from (populist) discursive framing as marginal, inconsequential, and unproductive” (Abidin, 2016, p. 2). We explore such harnessing of baklang kanal as generative power through a case study of two social media influencers, namely Pipay (@pipaykipayy) and Sassa Gurl (@Itssassagurl), exemplary not only for their large followings, but as well as their inclusion in the inaugural Bardy’s, a parodic people’s choice award facilitated over Twitter, for the Cannes’al (i.e., “kanal”) category.
巴克朗运河万岁!:两位菲律宾影响者的颠覆性轻浮
2020年11月,在一条现已删除的推文中,推特上的12名菲律宾酷儿网红被称为“baklang kanal”,因为他们对罗德里戈·杜特尔特政权表达了不同意见。不久之后,一场网络辩论随之而来:在这12位影响者中,谁最有资格被视为baklang kanal ?虽然现在Twitter中常用的术语被理解为指“毫不道歉地直言不讳地表达自己观点的同性恋者”(Vilog, 2020a),但本文直觉地认为baklang kanal是一种象征性地与受众进行谈判的手段,旨在构建一种表面上的真实性,这对于建立、维护和扩大他们的影响者地位至关重要——这可以被提名为颠覆性的轻率行为。或“从(民粹主义)话语框架中产生的边缘性、无关紧要和非生产性的生成力”(Abidin, 2016,第2页)。我们通过对两个社交媒体影响者的案例研究,即Pipay (@pipaykipayy)和Sassa Gurl (@Itssassagurl),探讨了baklang kanal作为生成力的这种利用,这不仅是因为他们的大量追随者,而且还因为他们被纳入了首届Bardy 's,这是一个通过Twitter促进的模仿人民选择奖。戛纳电影节(即“kanal”)类别。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Plaridel
Plaridel COMMUNICATION-
CiteScore
0.40
自引率
66.70%
发文量
17
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