The new normal: Online political fandom and the co-opting of morals

Abstract

This paper focuses on the under-studied and complex aspect of toxic fan practices by analysing the discourse surrounding the Twitter hashtags #CrookedHillary and #LockHerUp as used throughout the 2016 Presidential Election in the United States. Based on the analysis of these hashtags, the previously ‘normal’ and ‘acceptable’ type of discourse has been co-opted into what can, arguably, be termed as toxic rhetoric and fan behaviour on Twitter. The results of this paper point to an acceptance by fans of being immersed in toxic practices despite a paradigmatic relocation of what is ‘normal’ towards more unchecked, unethical, and toxic behaviour.