INOVASI KARYA @BEAUTY_BOUQUET.ID SEBAGAI STRATEGI KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM

Abstract

This research is entitled innovation work @Beauty_bouquet.id as a marketingcommunication via Instagram social media. This research discusses the innovation of the work of@ Beauty_bouquet.id as a marketing communication strategy through Instagram social media.Innovation is an individual's ability to improve work performance. People with creative spirits willalways improve their abilities and always think for the better, so they have a high awareness ofwork quality. The aim of this research is to find out the latest innovation of the @Beauty_bouquet.idbouquet as a marketing communication strategy through Instagram social media. The theory usedis the theory of integrated marketing and elements of internet marketing. This research is adescriptive qualitative research with a case study approach. Data collection was carried out bymeans of observation, interviews, and documentation. Based on the results of the research, theinnovation of bouquet works carried out by @Beauty_ bouquet.id has increased with innovation inwork as a marketing communication strategy