Luxury fashion consumption: a review, synthesis and research agenda

Q1 Business, Management and Accounting

Spanish Journal of Marketing - ESIC Pub Date : 2022-03-16 DOI:10.1108/sjme-06-2021-0105

Aihoor Aleem, S. Loureiro, R. G. Bilro

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引用次数: 3

Abstract

Purpose This paper aims to review the topic of “luxury fashion consumption”, a field of recent interest for academics and practitioners. However, a literature review that can map the existing knowledge and aggregate it into relevant topics and offers a research agenda for future research is still lacking. Methodology This paper uses a systematic review and a text mining approach to analyse 73 articles on luxury fashion consumption aiming to clarify, rationalise and critically interpret the literature on luxury fashion consumption; identify the core topic, create an integrative framework of core constructs; and offer research gaps and suggest a research agenda for future studies. Findings From this analysis, eight major research topics are found and analysed (brand desire, authenticity, luxury markets, value perceptions, luxury retail experience, luxury brands communication, responsible consumption and sustainability and status signalling). Based on these topics and following the TCM framework, this review offers directions for future research. Value This research offers a text-mining review of luxury fashion consumption to help scholars and managers further develop this field, as there is no comprehensive review on the topic exploring the themes, theories, constructs and methods used in prior studies.

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奢侈品时尚消费:回顾、综合与研究议程

本文旨在回顾“奢侈品时尚消费”这一学术界和实践者最近感兴趣的领域。然而，能够将现有知识映射并汇总到相关主题并为未来研究提供研究议程的文献综述仍然缺乏。本文采用系统回顾和文本挖掘的方法对73篇关于奢侈品时尚消费的文章进行分析，旨在对奢侈品时尚消费的文献进行澄清、合理化和批判性解读;确定核心主题，构建核心结构的整体框架;提供研究空白，并为未来的研究提出研究议程。从这一分析中，我们发现并分析了八个主要的研究主题(品牌欲望、真实性、奢侈品市场、价值观念、奢侈品零售体验、奢侈品品牌传播、负责任的消费、可持续性和地位信号)。在此基础上，遵循中医框架，为今后的研究提出方向。本研究提供了一个关于奢侈品时尚消费的文本挖掘回顾，以帮助学者和管理者进一步发展这一领域，因为之前的研究没有对主题、理论、结构和方法进行全面的回顾。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Spanish Journal of Marketing - ESIC Business, Management and Accounting-Marketing

CiteScore

9.10

自引率

0.00%

发文量

审稿时长

12 weeks

期刊介绍： Expected manuscript profile: SJM-ESIC is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches. New methodologies and techniques are particularly appreciated. SJM-ESIC welcomes a wide array of original contributions (quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc.), as well as research that cross the frontiers between marketing and other related areas. Submitted manuscripts can be focused on Spanish, Latin-American, but also any other relevant market. Agenda for Future Research: Considering the interest of the SJM-ESIC for unique and novel contributions on the frontier of knowledge, this section aims to create a space for critical reflection of new directions in which future specialized research in the marketing field should advance. The Agenda for Future Research section welcomes contributions outlining emerging opportunities in the marketing discipline derived, for example, from changes in consumers'' behaviour. New challenges in this evolving field might be also addressed. In sum, this section aims to propose new research avenues for marketing academics in order to inspire future research agendas. Leading researchers in the marketing discipline, either alone or in collaboration, are highly encouraged to contribute to this Agenda for Future Research section. Due to the particularities of this type of contributions, no restrictions on manuscript structure apply.