PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA ZAFI STUDIO DI MANGARAN SITUBONDO

Alfiatul Maulida
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引用次数: 2

Abstract

This study aims (1) to determine the effect of variable service quality, price and promotion on purchasing decision variables (2) to determine the effect of variable service quality, price and promotion on purchasing decision variables simultaneously on purchasing decision variables (3) to determine the effect of variable service quality, price and promotion on purchasing decision variables dominantly on purchasing decision variables. The result of this research is multiple linear regression equation Y = 1.968E-16 + 0,830X1 + 0,189 X2 + (-0,162X3) + e. Service quality has a significant positive effect with a value of 15,030, of 1.986, price has a significant positive effect with a value of 3,101, of 1.986, and promotion has a significant positive effect of -2,686, amounting to 1.986. Simultaneously, service quality, price and promotions affect purchasing decisions with a value of 86,9673, 2.71.. The variable that has the most dominant influence in this study is service quality with a value of 15,030.
服务质量、价格和促销对收购决策的影响
本研究旨在(1)确定可变服务质量、价格和促销对采购决策变量的影响;(2)确定可变服务质量、价格和促销对采购决策变量同时对采购决策变量的影响;(3)确定可变服务质量、价格和促销对采购决策变量的影响主要对采购决策变量的影响。本研究结果为多元线性回归方程Y = 1.968E-16 + 0,830X1 + 0,189 X2 + (-0,162X3) + e。服务质量具有显著的正作用,其值为15,030,为1.986,价格具有显著的正作用,其值为3,101,为1.986,促销具有显著的正作用,其值为-2,686,为1.986。同时,服务质量、价格和促销对购买决策的影响值分别为86、9673、2.71。本研究中影响最大的变量是服务质量,其值为15030。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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