ASSESSING ROLE OF NEWSPAPERS IN CREATING AWARENESS OF HIV/AIDS IN PAKISTAN

American journal of social sciences and humanities Pub Date : 2019-06-30 DOI:10.46568/jssh.v58i1.140

Fatima Kiran

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引用次数: 3

Abstract

This study investigates the HIV/AIDS coverage in the selected newspapers. The premises of the study depend upon the fact that informing public about any social issue that effects people’s life is among one of the fundamental functions of media, such as HIV/AIDS is one of prime importance. In this study two most prime newspapers of Pakistan Daily Jang and Dawn were analyzed. This paper adopted two approaches for investigation one is content analysis, and another is discourse analysis. The content analysis was used to determine the frequency of HIV/AIDS content coverage. Discourse analysis was used to determine consciousness of these newspapers on covering HIV/AIDS stories with correct language and terminologies according to the given media guideline of UNICEF. Total 368 editions from 1st July 2017 to 31st December 2017 were sampled for the study. The result of the study indicates that newspapers have severely underestimated the severity of HIV/AIDS. The coverage given by newspapers is dissatisfactory. Selected newspapers used inappropriate terminologies and language in the stories which shows negligence of newspapers regarding HIV/AIDS issue.

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评估报纸在巴基斯坦提高对艾滋病毒/艾滋病认识方面的作用

本研究调查了所选报纸的艾滋病毒/艾滋病报道。这项研究的前提取决于这样一个事实，即向公众通报任何影响人们生活的社会问题是媒体的基本功能之一，例如艾滋病毒/艾滋病是最重要的功能之一。在本研究中，分析了巴基斯坦两家最主要的报纸《每日张报》和《黎明报》。本文采用了内容分析和语篇分析两种研究方法。内容分析用于确定HIV/AIDS内容覆盖的频率。使用话语分析来确定这些报纸根据儿童基金会给定的媒体准则使用正确的语言和术语报道艾滋病毒/艾滋病故事的意识。从2017年7月1日到2017年12月31日，共有368个版本被抽样用于研究。研究结果表明，报纸严重低估了艾滋病毒/艾滋病的严重性。报纸的报道不令人满意。一些报纸在报道中使用了不恰当的术语和语言，这表明报纸对艾滋病毒/艾滋病问题的疏忽。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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American journal of social sciences and humanities

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