TRAVELLERS’ EXPECTATIONS WHEN BOOKING HOTELS THROUGH ONLINE TRAVEL AGENTS

IF 1 Q4 MANAGEMENT
Mohd Haniff Jedin, Kohila Ranjini Annathurai, F. Mavondo
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引用次数: 0

Abstract

Travellers constantly require personalized travel arrangements. They look for specific arrangements depending on whether the trip is for leisure or business. However, some travellers prefer multiple events in their travel schedules, including visiting prime locations or historical places. Hence, online travel agents (OTAs) are the most convenient alternative platforms to meet the specific needs of travellers. This study utilizes survey method to examine factors influencing travellers when booking hotels through OTAs. This study collected 398 questionnaires at Penang International Airport, Malaysia. Results indicate five factors, i.e. room facilities and amenities, customer recognition through star rating, price factor, promotion factor, and other hotel facilities, that significantly influence travellers’ expectations in booking hotels through OTAs.
旅行者通过在线旅行社预订酒店时的期望
旅行者总是需要个性化的旅行安排。他们会根据旅行是休闲还是商务来寻找具体的安排。然而,一些旅行者喜欢在他们的旅行计划中有多个活动,包括参观黄金地段或历史名胜。因此,在线旅行社(ota)是满足旅行者特定需求的最方便的替代平台。本研究采用问卷调查的方法,考察旅游者通过在线旅行社预订酒店时的影响因素。本研究在马来西亚槟城国际机场收集了398份问卷。结果表明,有五个因素显著影响旅行者通过在线旅行社预订酒店的期望,即客房设施和设施、通过星级评价获得的顾客认可度、价格因素、促销因素和其他酒店设施。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
自引率
14.30%
发文量
8
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