Trust Evaluation on Social Media based on Different Similarity Metrics

Abstract

With advancement in internet era, the importance of social media is increasing day by day. It enables users to share their profile data, ideas, videos and any content they have with them. With benefits, it also has several issues related to it. One of the issue is “how to protect users from after effect of friendship over social media?”. This paper proposes a trust model to overcome it. The proposed model calculates trust to assist end users to take decision about accepting friend-request on social media. Trust evaluation is based upon profile similarity analysis. Trust computation uses preferred attribute among profile attributes to evaluate trust of users. The paper analyzes different trust evaluation methods based on the proposed model.