When political candidates “go positive”: the effects of flattering the rival in political communication

IF 1.8 3区 心理学 Q3 PSYCHOLOGY, SOCIAL
N. Cavazza
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引用次数: 10

Abstract

Abstract In the field of political communication, the effects of negative propaganda strategies have been long studied. In the current work, I investigated the perceived and actual persuasiveness of an unexplored positive propaganda strategy, i.e., addressing a flattery to the rival in a political speech. In a 2 × 2 full-factorial design experiment, a fictitious candidate (a man or a woman) flattered, or did not flatter, an opponent in a political speech. Results showed that when the candidate flattered a rival s/he influenced the likelihood of being voted through source trustworthiness evaluation, irrespective of the candidate’s gender. Theoretical and practical implications are discussed.
当政治候选人“走向积极”时:在政治沟通中奉承对手的效果
在政治传播领域,负面宣传策略的效果研究由来已久。在目前的工作中,我调查了一种未被探索的积极宣传策略的感知和实际说服力,即在政治演讲中对对手进行奉承。在一个2 × 2全因子设计实验中,一个虚构的候选人(一个男人或女人)在政治演讲中奉承或不奉承对手。结果表明,当候选人奉承竞争对手时,无论候选人的性别如何,他/她都会影响通过来源可信度评估投票的可能性。讨论了理论和实践意义。
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来源期刊
Social Influence
Social Influence PSYCHOLOGY, SOCIAL-
CiteScore
1.50
自引率
0.00%
发文量
4
期刊介绍: Social Influence is a journal that provides an integrated focus for research into this important, dynamic, and multi-disciplinary field. Topics covered include: conformity, norms, social influence tactics such as norm of reciprocity, authority, scarcity, interpersonal influence, persuasion, power, advertising, mass media effects, political persuasion, propaganda, comparative influence, compliance, minority influence, influence in groups, cultic influence, social movements, social contagions, rumors, resistance to influence, influence across cultures, and the history of influence research.
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