Impact of Educational Intervention on Knowledge and Attitude of Undergraduate Medical Students Regarding Pharmaceutical Promotion

F. Johora, M. Rahman
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Abstract

Background: Promotional activities conducted by pharmaceutical industries are highly successful to alter physicians' prescribing habit. Undergraduate medical curriculum does not make students to deal with this unwarranted effect. Educational intervention might be a key to address this crucial issue. The aim of this study was to evaluate the impact of educational intervention on knowledge and attitude of medical students regarding pharmaceutical promotion. Materials and methods: This interventional research was conducted from February 2016 to February 2017. 4th year MBBS students of the four medical colleges of Dhaka city were the study population. A baseline assessment on knowledge and perception of the 4th year MBBS medical students' of the included medical colleges (Control and intervention) was conducted by a questionnaire survey. Number of respondents in control and intervention group was 156 and 243 respectively in pre test. Then, a package of educational intervention including interactive lecture and practical session was delivered to intervention group. After I month of intervention, post intervention data had been collected from undergraduate students to evaluate the effect of intervention on their knowledge and perception by using same questionnaire. Number of respondents in control and intervention group was 152 and 227 respectively in post test. Attitude of the undergraduate students of intervention group was evaluated by a structured questionnaire after one month of intervention. Total 227 students were participated in this survey. Results: Proportion of students regarding knowledge and perception about pharmaceutical promotion is significantly increased after intervention (p<0.001). Attitude of undergraduate students of intervention group on 10 different case scenarios related to pharmaceutical promotion have been changed after intervention and it were statistically significant in all 10 case scenarios. Conclusion: The conducted educational intervention was found effective at undergraduate level to modify knowledge and attitude about pharmaceutical promotion. Chatt Maa Shi Hosp Med Coll J; Vol.22 (1); January 2023; Page 8-13
教育干预对医学生药物推广知识和态度的影响
背景:制药行业进行的促销活动非常成功地改变了医生的处方习惯。本科医学课程并没有让学生去应对这种毫无根据的影响。教育干预可能是解决这一关键问题的关键。摘要本研究旨在探讨教育干预对医学生药物推广知识及态度的影响。材料与方法:本介入研究于2016年2月至2017年2月进行。研究对象为达卡市四所医学院四年级MBBS学生。采用问卷调查法对纳入院校MBBS四年级医学生(对照与干预)的知识认知情况进行基线评估。对照组和干预组在前测中分别有156名和243名被调查者。然后,对干预组进行包括互动讲座和实践环节在内的一揽子教育干预。在干预1个月后,收集大学生干预后的数据,采用相同的问卷评估干预对其知识和感知的影响。后测中,对照组和干预组分别有152名和227名被调查者。干预组大学生在干预一个月后采用结构化问卷对其态度进行评估。本次调查共有227名学生参与。结果:干预后学生对药品推广知识和认知的比例显著提高(p<0.001)。干预组大学生对10种不同的药物推广案例场景的态度在干预后发生了改变,且10种案例场景的态度均有统计学意义。结论:对大学生进行药物推广知识和态度的教育干预是有效的。上海医科大学医学院;工程系(1);2023年1月;页8日至13日
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