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Abstract

Communication has a great impact for organizational development, especially those, struggling to fit in global and competitive markets. Internal communication is a strategic area for organizational competitiveness, by applying to the internal publics a global organizational communication strategy. Among several factors, the cohesion, the identification, or the employees’ motivation are some of the most important factors affecting productivity in organizations. To understand how internal communication can have an important role in developing these factors, is thus, a relevant purpose to attend. The scope of this study is to produce several considerations about the importance of internal communication for organizations in competitive markets, and notably, to explore its association with relevant organizational behaviour indicators, such as employee motivation. In order to fulfill this purpose, a first line of considerations will be made concerning the purpose of internal communication, based on existing theoretical models regarding both internal communication and motivation. A second line of considerations, follows the need to demonstrate and understand how internal communication and employee motivation can work together.