The UAE Tour, cycling stars, and Twitter: Tweeting as part of promoting the host country

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-09-01 DOI:10.2478/pcssr-2021-0019

J. Zákravský

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引用次数: 0

Abstract

Abstract Using the example of the 2019 inaugural UAE Tour, this study demonstrates how cycling stars indirectly promote countries hosting globally watched sporting events through their Twitter accounts. This study presents a qualitative and quantitative content analysis of the Twitter activity of selected cycling stars. However, this promotion is only a secondary result of their activity on social media; professional athletes use their Twitter accounts as a platform for self-presentation and to show their daily lives to fans. If the athletes are active on social media, it is almost impossible for them to avoid speaking about the host countries, indirectly evaluate them, and provide information about them to their followers. While sports celebrities’ social media profiles are a limited space for the promotion of host countries, they can also help improve the image of the countries and present them in a positive light. Of course, political leaders use countless public or sports diplomacy tools to promote their countries abroad, and online platforms are not necessarily a key element in the promotion of their international image.

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阿联酋巡回赛，自行车明星和推特:推特作为推广东道国的一部分

本研究以2019年首届阿联酋巡回赛为例，展示了自行车明星如何通过他们的Twitter账户间接促进举办全球关注的体育赛事的国家。本研究对选定的自行车明星的Twitter活动进行了定性和定量的内容分析。然而，这种推广只是他们在社交媒体上活动的次要结果;职业运动员将他们的推特账户作为自我展示的平台，并向粉丝展示他们的日常生活。如果运动员在社交媒体上很活跃，他们几乎不可能不谈论东道国，间接评价东道国，并向关注者提供有关东道国的信息。虽然体育明星的社交媒体资料是推广东道国的有限空间，但他们也可以帮助改善国家的形象，并呈现出积极的一面。当然，政治领导人使用无数的公共或体育外交工具在国外宣传他们的国家，网络平台不一定是提升他们国际形象的关键因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.