The Investigation of E-Marketplace Adoption by Small Medium Enterprises Using Individual-Technology- Organization-Environment (ITOE) Framework: A Case Study in Yogyakarta Province Indonesia

IF 2.4 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Pacific Asia Journal of the Association for Information Systems Pub Date : 2020-06-01 DOI:10.17705/1PAIS.12403

Fahrizal Budiono, S. Lau, W. Tibben

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引用次数: 6

Abstract

Abstract Background: Small and medium enterprises (SMEs) in Indonesia have been encouraged by the Indonesian government to adopt e-marketplace platforms. However, the rate of e-marketplace adoption is shown to be low. In an effort to address the underlying issues this paper reports on the application of a modified form of the Technology-Environment-Organization framework that includes attributes of individual SME owner-managers. The application of the Individual- Technology-Organization-Environment (ITOE) framework is considered necessary given the overwhelming number of micro-SMEs that have one owner-manager and employ less than ten employees. The study takes a case study approach by studying e-marketplace adoption of SMEs in the province of Yogyakarta, a major city of Indonesia. Method: Using a survey instrument, data were collected using randomized sampling from SMEs in Yogyakarta and analyzed using the partial least squares method. Results: The results confirm the validity of the ITOE framework to this study context. The results also indicate that the Individual construct positively affects the organization construct in predicting e-marketplace adoption. The suitability of the ITOE framework for further application to other locations in Indonesia when investigating e-marketplace adoption by SMEs is validated. Conclusion: This study validates use of the ITOE framework in investigating e- marketplace adoption by SMEs in Indonesia. The ITOE framework can be operationalized for e-marketplace adoption, particularly when the research context has relevant factors to the individual context namely, where a predominance of micro-SMEs exists. Future research is to conduct a full-scale study of e- marketplace adoption in Indonesia. Recommended Citation Budiono, Fahrizal; Lau, S.; and Tibben, William J. (2020) "The Investigation of E-Marketplace Adoption by Small Medium Enterprises Using Individual-Technology- Organization-Environment (ITOE) Framework: A Case Study in Yogyakarta Province Indonesia," Pacific Asia Journal of the Association for Information Systems: Vol. 12: Iss. 4, Article 3. DOI: 10.17705/1pais.12403 Available at: https://aisel.aisnet.org/pajais/vol12/iss4/3

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基于个人-技术-组织-环境(ITOE)框架的中小企业电子市场采用调查:以印尼日惹省为例

背景:印尼政府鼓励中小企业采用电子市场平台。然而，电子市场的采用率很低。为了解决潜在的问题，本文报告了技术-环境-组织框架的改进形式的应用，其中包括个别中小企业所有者-经理的属性。考虑到绝大多数微型中小企业只有一名所有者和经理，雇用不到10名雇员，因此个人-技术-组织-环境(ITOE)框架的应用被认为是必要的。本研究采用个案研究的方法，研究印尼主要城市日惹省中小企业采用电子市场的情况。方法:采用问卷调查方法，对日惹中小企业进行随机抽样调查，并采用偏最小二乘法进行分析。结果:结果证实了ITOE框架在本研究背景下的有效性。研究结果还表明，个体结构对组织结构在预测电子市场采用率方面具有正向影响。在调查中小企业对电子市场的采用情况时，ITOE框架进一步应用于印度尼西亚其他地区的适用性得到了验证。结论:本研究验证了ITOE框架在调查印尼中小企业电子市场采用情况中的应用。ITOE框架可以用于电子市场的采用，特别是当研究背景与个人背景相关时，即微型中小企业占主导地位的地方。未来的研究是对印尼电子市场的采用进行全面的研究。Budiono, Fahrizal;刘,美国;威廉·j·蒂本(2020)“利用个人-技术-组织-环境(ITOE)框架对中小型企业采用电子市场的调查:以印度尼西亚日惹省为例”，《亚太信息系统协会杂志》，第12卷，第4期，第3条。pais.12403 DOI: 10.17705/1可在:https://aisel.aisnet.org/pajais/vol12/iss4/3

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来源期刊

Pacific Asia Journal of the Association for Information Systems INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

4.10

自引率

33.30%

发文量