Online sales mode selection of competing suppliers in a fresh product supply chain

IF 1.8 4区管理学 Q3 OPERATIONS RESEARCH & MANAGEMENT SCIENCE

Rairo-Operations Research Pub Date : 2023-09-07 DOI:10.1051/ro/2023136

Guoli Wang, Yujie Hao

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Abstract

This paper studies the selection of sales mode in a fresh product supply chain consisting of two competing suppliers and an e-tailer providing online platform. Suppliers can choose a online sales mode and provide freshness-keeping service. Considering the product freshness level, platform commission, supplier's market share and cross-price coeffcient between two channels, we study three sales scenarios and obtain the optimal decision and profit of the two suppliers and the e-tailer. Then, we get some conclusions through theoretical and numerical analysis. The lower the commission rate charged by online platform, the less the e-tailer likes the marketplace mode. The best action of the suppliers is also related to this commission. The lower the commission rate, the more the suppliers tend to choose the marketplace mode. And their best action is different under different sales scenarios. If the two suppliers adopt different modes, the one who chooses the marketplace mode will have more advantage. We also get an interesting conclusion that when suppliers make the same choice, the commission does not affect their competition and decision-making.

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生鲜产品供应链中竞争供应商的在线销售模式选择

本文研究了由两个相互竞争的供应商和一个提供在线平台的电子零售商组成的生鲜产品供应链的销售模式选择问题。供应商可以选择在线销售模式，并提供保鲜服务。考虑产品新鲜度、平台提成、供应商市场份额和两个渠道之间的交叉价格系数，研究了三种销售场景，得到了两个供应商和电子零售商的最优决策和利润。然后，通过理论分析和数值分析得出了一些结论。在线平台收取的佣金率越低，电子零售商就越不喜欢市场模式。供应商的最佳行动也与这个委员会有关。佣金率越低，供应商越倾向于选择市场模式。在不同的销售场景下，他们的最佳行动是不同的。如果两家供应商采用不同的模式，选择市场模式的一方将获得更大的优势。我们还得到了一个有趣的结论，当供应商做出相同的选择时，佣金并不影响他们的竞争和决策。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Rairo-Operations Research 管理科学-运筹学与管理科学

CiteScore

3.60

自引率

22.20%

发文量

206

审稿时长

>12 weeks

期刊介绍： RAIRO-Operations Research is an international journal devoted to high-level pure and applied research on all aspects of operations research. All papers published in RAIRO-Operations Research are critically refereed according to international standards. Any paper will either be accepted (possibly with minor revisions) either submitted to another evaluation (after a major revision) or rejected. Every effort will be made by the Editorial Board to ensure a first answer concerning a submitted paper within three months, and a final decision in a period of time not exceeding six months.