Strategi Komunikasi Pemberdayaan Masyarakat pada Perguruan Tinggi Islam

Fitri Yanti, Eni Amaliah
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引用次数: 0

Abstract

This article discusses communication strategies for community empowerment carried out by universities. In an effort to achieve optimal targets, the role of effective commu­nication is very pivotal. In this case, the right empowerment communication strategy is to place communicators as moti­vators, dynamists, innovators, and facilitators for social change. In this regard, students, lecturers, or companion teams as communicators must be on a par with the commu­nity. It means that communicator and audience, expert and user, and sender and receiver interchange roles in a mutually beneficial two-way interaction through which qualified social empowerment can be reached. The communicator functions as a driving force for the community to be able to realise their potential independently in order to become more empo­wered. This communication strategy is appropriate for the bottom-up intervention model of community empowerment; self-help and togetherness model, integrative-interconnected model, and asset based community-driven development.
伊斯兰学院社区授权沟通战略
本文探讨了高校社区赋权的传播策略。为了达到最佳目标,有效沟通的作用是非常关键的。在这种情况下,正确的授权沟通策略是将传播者作为社会变革的激励者、动力者、创新者和促进者。在这方面,作为传播者的学生、讲师或同伴团队必须与社区处于同等地位。它意味着传播者和受众、专家和用户、发送者和接收者在一种互利的双向互动中互换角色,通过这种互动可以达到合格的社会授权。传播者的作用是推动社区能够独立地实现他们的潜力,从而获得更多的权力。这种沟通策略适用于自下而上的社区赋权干预模式;自助和团结模式,整合-互联模式,以及基于资产的社区驱动发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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