A second look at partisanship’s effect on receptivity to social pressure to vote

IF 1.8 3区心理学 Q3 PSYCHOLOGY, SOCIAL

Social Influence Pub Date : 2019-01-02 DOI:10.1080/15534510.2019.1572536

Richard E. Matland, G. Murray

引用次数: 2

Abstract

ABSTRACT Social pressure can exert a powerful, but sometimes counterproductive, influence on compliance with the social norm of voting. Scholars have tested several implicit social pressure techniques to reduce negative reactions to these methods. Among the most innovative is the use of ‘watching eyes’ in voter mobilization messages. Using three large randomized field experiments, this study attempts to reproduce Panagopoulos and van der Linden’s finding that political partisanship moderates the effect of watching eyes messages on voter turnout. Our findings diverge from previous findings statistically and substantively and indicate partisanship may have limited influence on the effectiveness of watching eyes in mobilizing voters.

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党派之争对社会投票压力接受度的影响再看一遍

社会压力可以对遵守投票的社会规范产生强大的，但有时适得其反的影响。学者们已经测试了几种隐性社会压力技术，以减少对这些方法的负面反应。其中最具创新性的是在选民动员信息中使用“注视的眼睛”。通过三个大型随机现场实验，本研究试图重现Panagopoulos和van der Linden的发现，即政治党派关系缓和了注视眼睛信息对选民投票率的影响。我们的研究结果在统计上和实质上与以前的研究结果不同，并表明党派关系可能对动员选民的眼睛的有效性影响有限。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Social Influence PSYCHOLOGY, SOCIAL-

CiteScore

1.50

自引率

0.00%

发文量

期刊介绍： Social Influence is a journal that provides an integrated focus for research into this important, dynamic, and multi-disciplinary field. Topics covered include: conformity, norms, social influence tactics such as norm of reciprocity, authority, scarcity, interpersonal influence, persuasion, power, advertising, mass media effects, political persuasion, propaganda, comparative influence, compliance, minority influence, influence in groups, cultic influence, social movements, social contagions, rumors, resistance to influence, influence across cultures, and the history of influence research.