THE INTERPLAY OF CONTEXT, EXPERIENCE, AND EMOTION AT WORLD HERITAGE SITES: A QUALITATIVE AND MACHINE LEARNING APPROACH

IF 0.5 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM

TOURISM CULTURE & COMMUNICATION Pub Date : 2021-01-01 DOI:10.3727/109830421x16345418234065

M. Ginzarly, F. Jordan Srour, Ana Pereira Roder

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引用次数: 1

Abstract

This study illustrates how user-generated content, posted in the form of heritage site reviews on social media, can serve to reveal the relationship between the co-created interpretation of World Heritage Sites (WHSs) — in terms of values, tangible and intangible attributes, as well as site visit logistics — and the emotional experience of the site. Two WHSs are taken as a case study. More than 2000 reviews were retrieved from TripAdvisor and analyzed through the application of a mixed-method that integrates qualitative digital ethnography and machine learning. Results show that TripAdvisor reviews capture tourists’ emotional reactions from personal encounters with heritage and provide insights into the range of values — including the social, historic, and aesthetical values — that visitors experience when engaging with aspects of the past to associate meanings for the present. Results also show that the relation between experiences gained at WHSs and contextual aspects is not linear, instead, it is a complex one that results from the interaction of different factors and their associated sentiments. We discuss our results by reflecting on their theoretical and practical implications.

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世界遗产地的环境、经验和情感的相互作用:定性和机器学习方法

本研究说明了用户生成的内容，以遗产地评论的形式发布在社交媒体上，如何有助于揭示共同创造的世界遗产地(WHSs)解释(在价值、有形和无形属性以及遗址访问后勤方面)与遗址情感体验之间的关系。本文以两个WHSs为例进行了研究。我们从TripAdvisor上检索了2000多条评论，并通过将定性数字人种学和机器学习相结合的混合方法进行了分析。结果表明，TripAdvisor的评论捕捉到了游客在个人与遗产接触时的情感反应，并提供了对价值范围的见解——包括社会、历史和美学价值——游客在与过去的各个方面联系起来时所体验到的对现在的意义。研究结果还表明，在医院获得的经验与情境方面的关系不是线性的，而是不同因素及其相关情绪相互作用的复杂关系。我们通过反思其理论和实践意义来讨论我们的结果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

TOURISM CULTURE & COMMUNICATION HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.20

自引率

16.70%

发文量

期刊介绍： Tourism, Culture & Communication is the longest established international refereed journal that is dedicated to the cultural dimensions of tourism. The editors adopt a purposefully broad scope that welcomes readers and contributors from diverse disciplines and who are receptive in a wide variety of research methods. While potential cultural issues and identities are unlimited, there is a requirement that their consideration should relate to the tourism and hospitality domain. Tourism, Culture & Communication provides readers with multidisciplinary perspectives that consider topics and fields extending beyond national and indigenous cultures as they are traditionally understood and recognized. Coverage may extend to issues such as cultural dimensions of the United Nations’ Sustainable Development Goals (SDGs), gender and tourism, managing tourists with disabilities, sport tourism, or age-specific tourism. Contributions that draw upon the communications literature to explain the tourism phenomenon are also particularly welcome. Beyond the focus on culture and communications, the editors recognize the important interrelationships with economies, society, politics, and the environment. The journal publishes high-quality research and applies a double-blind refereeing process. Tourism, Culture & Communication consists of main articles, major thematic reviews, position papers on theory and practice, and substantive case studies. A reports section covers specific initiatives and projects, “hot topics,” work-in-progress, and critical reviews.