Drivers and barriers of consumer purchase intention of remanufactured mobile phones: a study on Indonesian consumers

Q2 Business, Management and Accounting

International Journal of Integrated Supply Management Pub Date : 2020-06-12 DOI:10.1504/ijism.2020.10030048

Didik Wahjudi, Shu-San Gan, Y. Tanoto, Jerry Winata

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引用次数: 4

Abstract

Remanufacturing is widely practiced because it reduces landfill, saves energy, and conserves natural resources. Little effort is given to exploring the acceptance of remanufactured products, especially the short life-cycle ones. Indonesia, the fourth-largest mobile phone users, needs to tackle the vast WEEE deriving from obsolete mobile phones. This study investigates drivers and barriers of consumer purchase intention for remanufactured mobile phones. Thirteen respondents were interviewed, representing different age groups, genders, and social classes. The key drivers are the affordable price, upgraded specification, and product warranty, while the regulatory concern, trend concern, and obsolescence concern are the main barriers. Perceived quality and quality assurance can be both drivers and barriers, depending on the level. This study recommends remanufacturers to focus on providing upgraded specification at an affordable price and providing information about the remanufacturing process. This study also argues the urgency for the government to enforce rigorous regulation against counterfeit products.

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消费者再制造手机购买意愿的驱动因素与障碍:基于印尼消费者的研究

再制造之所以被广泛应用，是因为它减少了垃圾填埋，节约了能源，节约了自然资源。对于再制造产品，特别是短生命周期产品的接受度的研究很少。作为全球第四大移动电话用户，印尼需要处理由废弃移动电话产生的大量WEEE。本研究探讨消费者再制造手机购买意愿的驱动因素与障碍。采访了13位受访者，他们代表了不同的年龄组、性别和社会阶层。主要的驱动因素是可承受的价格、升级的规格和产品保证，而监管问题、趋势问题和过时问题是主要的障碍。感知质量和质量保证既可以是驱动因素，也可以是障碍，这取决于水平。本研究建议再制造厂商将重点放在以可承受的价格提供升级的规格和提供有关再制造过程的信息。这项研究还表明，政府迫切需要对假冒产品实施严格的监管。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Integrated Supply Management Business, Management and Accounting-Strategy and Management

CiteScore

6.00

自引率

0.00%

发文量

期刊介绍： IJISM''s thematic focus is on research that investigates and improves integration along supply chains. IJISM seeks high-impact scholarly analytical and empirical research in integrated supply management from academics and professionals. It is discipline-agnostic. Supply chain integration can be a complex and challenging imperative involving industry 4.0 ecosystems, alignment of supply markets and consumers, associated organisational changes, and the creation and management of integrative relationships in the supply chain. Substantive research that addresses such issues is solicited. Topics covered include: -Industry 4.0 and smart manufacturing/service eco-systems including blockchains, robotics, wearables, sensors, AI, data mining, additive technologies, etc. in integrated supply chains -Global integrated supply chain design -Purchasing and supplier coordination and relationships -New modelling, optimisation and empirical methodologies in integrated supply chain design and management -Risk management and resilience -Sustainable operations and sharing and circular economies -Lean supply managenent -Quality management in supply chains -Transportation and logistics -Customer relationship, service response, demand management in supply chains -E-commerce supply management -Performance measurement in supply chains