CONSIDERING THE USE OF SOCIAL NETWORKS AMONG EMPLOYEES AT UNIVERSITY OF AYDIN, TURKEY

Abstract

This study explored social media use among IT workers at the University of Aydin, Turkey. A quantitative descriptive survey was adopted, elicited data from a total population sample was analysed using frequency counts/percentages and Spearman correlation. Among others, results indicated social media positive attitude as the IT workers are prolific users of social media for information and knowledge sharing/seeking, professional/official, communicative, interactive, and informative, IT work-tasks related and social activities. WhatsApp, Facebook, Google+, YouTube, Instagram, Yahoo Messenger, and Twitter respectively were mostly used. Performance expectancy and effort expectancy has a moderately positive relationship with the intention to use social media, respectively, while social influence has a weak positive relationship with the intention to use social media. However, there is a moderately positive relationship between facilitating conditions and actual use of social media, there is also a moderately positive relationship between intention and actual use of social media.