Masih Berjayakah Big Four?

Abstract

This study aims to examine the change of KAP from the big four to the non-big four and vice versa empirically on the market reaction with the date of the event being the date of the change of the KAP and to test the excessive reaction when the company announces the change of the KAP. The sampling technique in this study used purposive sampling with a total sample of 60 companies from 2017 to 2019. The results of this study were that there was a positive reaction when the company announced the change of KAP to bigfour and vice versa when the company announced the change of KAP out of bigfour have a negative influence. Furthermore, there was no excessive reaction from investors when the company announced the change of KAP