Consumer Preferences for Adoption of Two Wheeler Electric Vehicles

Abstract

Purpose: This study provides important perceptions to the policy makers in Pakistan to introduce a new mode of transportation for the consumer. In this particular case, the consumers in Pakistan are still showing their interest in buying Internal combustion engine (ICE’s) over Electrical vehicles (EV’s) due to non-awareness of merits and demerits of EV’s. Methodology: Therefore to evaluate consumer’s preferences towards two wheeler electric vehicles a survey was conducted by distributing questionnaire among the people of country in different regions. About 317 respondents living in Pakistan participated. Eleven different factors related to consumer’s preference has been observed for the purchase of E-bikes. After analyzing these 11 factors, top three factors like awareness about E-bike, design and aesthetic and health and safety issues have found their preference. Similarly, three other bottom factors i.e. availability of charging facilities, mileage per charging and price factors has found main causes of low purchase of EV’s by consumers. Findings: After conducting survey it has revealed that awareness about electric vehicles should be developed among the students and other users, maximum dealership should be given to the experts, distribution network should be strong and also prices of E-bikes should be decreased in order to increase the sale. Recommendation: The study also had revealed that Govt. of Pakistan with the consultation/coordination of manufacturers within the country could prepare a policy for the installation of plants/factories of E-bikes wherein with the support of Govt. for the provision of necessary infrastructure and subsidy to the consumer.