The Imasuen factor in the Benin language videofilm sector of Nollywood

Abstract

The phenomenal rise of Lancelot Oduwa Imasuen (LOI) as a filmmaker and director in Nollywood and indeed in Africa is worth probing and documenting for posterity of scholars and professionals, especially against the backdrop of his native Benin (Edo) language videofilm industry and tradition, which he has given his gestaltist support so effusively in terms of technical finesse, global exposure, great storylines, actor/talent development and business architecture, among others. Using the interview, direct observation and literary methods, this article engages LOI in a conversation aimed at unburdening or unpacking the contents of his mind as regards Nollywood and African films, with the hope that upcoming African film producers and directors, especially in the Benin film sector of Nollywood, will gain from his wide-ranging experiences and his perspectives on the current issues that tug at the heart of the globalizing African film tradition and industry called Nollywood.