Fostering Mobile Payment Adoption: A Case of Near Field Communication (NFC)

IF 0.7 Q4 BUSINESS

International Journal of Business and Society Pub Date : 2022-12-19 DOI:10.33736/ijbs.5180.2022

Fauzan Aris, Kamisah Ismail, Suhana Mohezar

{"title":"Fostering Mobile Payment Adoption: A Case of Near Field Communication (NFC)","authors":"Fauzan Aris, Kamisah Ismail, Suhana Mohezar","doi":"10.33736/ijbs.5180.2022","DOIUrl":null,"url":null,"abstract":"This study aims to investigate the adoption intention of NFC mobile payment services among consumers in Malaysia. Data collected from 218 respondents were analysed using Partial-Least-Square. The results reveal that consumers’ technology readiness is positively related with perceived usefulness, perceived ease of use and intention to adopt NFC. Technology availability has also provided similar results regarding its relationship with perceived ease of use and intention to adopt NFC. The results also show the mediation effects of perceived ease of use and perceived usefulness of the technology in the relationship between technology availability and perceived usefulness, as well as between perceived ease of use and intention to adopt NFC, respectively. The findings of this study suggest the need for the industrial player to target the group of consumers who are innovative. It is also important for banking institutions to reinvent the card system to support NFC infrastructure, so that mass adoption could be created. This study fills the research voids by integrating the established mobile technology acceptance model with two constructs – consumers’ technology readiness and technology availability.","PeriodicalId":13836,"journal":{"name":"International Journal of Business and Society","volume":"24 1","pages":""},"PeriodicalIF":0.7000,"publicationDate":"2022-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Business and Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33736/ijbs.5180.2022","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 2

Abstract

This study aims to investigate the adoption intention of NFC mobile payment services among consumers in Malaysia. Data collected from 218 respondents were analysed using Partial-Least-Square. The results reveal that consumers’ technology readiness is positively related with perceived usefulness, perceived ease of use and intention to adopt NFC. Technology availability has also provided similar results regarding its relationship with perceived ease of use and intention to adopt NFC. The results also show the mediation effects of perceived ease of use and perceived usefulness of the technology in the relationship between technology availability and perceived usefulness, as well as between perceived ease of use and intention to adopt NFC, respectively. The findings of this study suggest the need for the industrial player to target the group of consumers who are innovative. It is also important for banking institutions to reinvent the card system to support NFC infrastructure, so that mass adoption could be created. This study fills the research voids by integrating the established mobile technology acceptance model with two constructs – consumers’ technology readiness and technology availability.

查看原文本刊更多论文

促进移动支付普及:以近场通信(NFC)为例

本研究旨在调查马来西亚消费者对NFC移动支付服务的采用意向。从218名受访者中收集的数据使用偏最小二乘法进行分析。结果显示，消费者的技术准备程度与感知有用性、感知易用性和采用NFC的意愿呈正相关。技术可用性与感知易用性和采用NFC的意向之间的关系也提供了类似的结果。研究结果还显示了感知易用性和感知有用性在技术可用性与感知有用性之间、感知易用性与采用近距离通信的意向之间的中介作用。这项研究的结果表明，工业企业需要瞄准具有创新精神的消费者群体。对于银行机构来说，重塑信用卡系统以支持NFC基础设施也很重要，这样才能创造大规模采用的机会。本研究通过将已建立的移动技术接受模型与消费者技术准备度和技术可用性两个结构相结合，填补了研究的空白。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Business and Society BUSINESS-

CiteScore

1.80

自引率

10.00%

发文量

期刊介绍： International Journal of Business and Society (IJBS) is an international scholarly journal devoted in publishing high-quality papers using multidisciplinary approaches with a strong emphasis on business, economics and finance. It is a triannual journal published in April, August and December and all articles submitted are in English. Our uniqueness focus on the impact of ever-changing world towards the society based on our niche area of research. IJBS follows a double-blind peer-review process, whereby authors do not know reviewers and vice versa. The journal intends to serve as an outlet with strong theoretical and empirical research and the papers submitted to IJBS should not have been published or be under consideration for publication elsewhere.