Investigating the Influence of Spirituality, Environmental Concern and Ecological Knowledge on Consumers' Green Purchase Intention

Purushartha Pub Date : 2016-09-03 DOI:10.21844/PAJMES.V9I2.6941

Y. Joshi

引用次数: 6

Abstract

This study investigated the influence of spirituality, environmental concern and ecological knowledge on consumers green purchase intention. The sample was undergraduate students of the University of Delhi. Using hierarchical multiple regression analysis, this study found that spirituality, environmental concern and ecological knowledge significantly influenced consumers green purchase intention. Therefore, this study supports the idea that spirituality, environmental concern and ecological knowledge should correspond to a stronger desire to consume the pro-environmental product. Further, this research finding may help public policy makers in fostering green consumption and marketers in designing sustainable marketing strategies.

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调查灵性、环境关怀和生态知识对消费者绿色购买意愿的影响

本研究探讨了灵性、环境关怀和生态知识对消费者绿色购买意愿的影响。样本是德里大学的本科生。运用层次多元回归分析，本研究发现灵性、环境关注和生态知识对消费者绿色购买意愿有显著影响。因此，本研究支持灵性、环境关怀和生态知识应对应于更强烈的环保产品消费欲望的观点。此外，本研究结果可帮助公共政策制定者促进绿色消费，以及营销商设计永续营销策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Purushartha Arts and Humanities-Philosophy

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal ‘Purushartha’ has been started with an objective to focus primarily on: Blending of ancient Indian management thoughts with the modern management principles Business ethics Values Indian spirituality for modern business It is strongly felt that there are many unexplored dimensions and fewer researches have been done on the above subjects. Through this journal an effort has been made to explore those dimensions for enriching the modern management science. It is worth mentioning that our effort through this journal for blending ancient Indian wisdom, ethics, values and spirituality with modern management thoughts primarily derived from West is being appreciated by the academia and industry as well.