Coordinated campaigns on Twitter during the coronavirus health crisis in Mexico

IF 1 Q2 HISTORY & PHILOSOPHY OF SCIENCE
C. Piña-García, A. Espinoza
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引用次数: 10

Abstract

ABSTRACT Social media is fast becoming a key instrument to manipulate or influence social perception. Digital platforms are having a serious effect on the manipulation of public opinion through the spread of political propaganda and message amplification via coordinated campaigns. As one of the most used social platforms among politicians and democratic governments, Twitter plays a critical role in how information flows through trending topics. The main purpose of this study is to explore how coordinated campaigns, in this case astroturfing, were used to influence and manipulate public opinion during the coronavirus health crisis in Mexico. Our research provides new insights into the early detection of astroturfing and artificial amplification, in order to expose the efforts to manipulate online discourse in Mexico. In the pages that follow, it will be argued that Mexico is currently experiencing online manipulation through malicious strategies that may threaten its democracy. The following hashtags were used to explore and compare our approach in Mexico: #GatellOrgulloMexicano (Gatell Mexican Pride) and #AMLOPresidenteDeLaSalud (AMLO President of Health). This study intends to build awareness and to improve the public’s understanding coordinated behavior on Twitter.
在墨西哥冠状病毒健康危机期间,在推特上协调运动
社交媒体正迅速成为操纵或影响社会认知的关键工具。数字平台通过传播政治宣传和通过协调运动放大信息,对公众舆论的操纵产生了严重影响。作为政治家和民主政府最常用的社交平台之一,Twitter在信息如何通过热门话题流动方面发挥着关键作用。本研究的主要目的是探索在墨西哥冠状病毒健康危机期间,如何利用协调一致的运动(在本例中为人造草坪)来影响和操纵公众舆论。我们的研究为早期发现人造草皮和人为放大提供了新的见解,以揭露墨西哥操纵在线话语的努力。在接下来的几页中,我们将讨论墨西哥目前正在经历通过恶意策略进行的网络操纵,这可能会威胁到其民主。以下标签被用来探讨和比较我们在墨西哥的做法:#GatellOrgulloMexicano (gatellmexican Pride)和#AMLOPresidenteDeLaSalud (AMLO卫生部长)。本研究旨在建立意识,并提高公众对Twitter上协调行为的理解。
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来源期刊
Tapuya: Latin American Science, Technology and Society
Tapuya: Latin American Science, Technology and Society Social Sciences-Social Sciences (all)
CiteScore
1.60
自引率
0.00%
发文量
39
审稿时长
19 weeks
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