Rural Tourism Resource Research Based on Multisensor and Geographic Information Big Data

Abstract

With the continuous improvement of living standards, the rapid development of tourism, and increasing maturity of traveler behavior, tourism has become an essential part of people’s daily life. Also, in recent years, with the continued development of economic and global integration, coordinated development has become a global trend. After more than 30 years of development and exploration, rural tourism in China is increasingly diversified. The accelerated development of a new socialist countryside and the integrated development of urban and rural areas provide important options for urban residents to escape from their habitual environment and seek leisure, comfort, and relaxation. Meanwhile, rural tourism development is based on certain resources and has a great coupling relationship with China’s urban and rural development. As a result, rural tourism has long become a hot issue for academic research. However, with the continuous promotion of rural revitalization, rural tourism in China has presented some serious problems such as resource overdraft. These issues have caused serious harm to China’s rural tourism resources and cultural heritage. On this basis, it is necessary to view rural tourism development from the perspective of coordinated regional development. Specifically, rural tourism resources should be characterized through a method of character selection to sort out rural development paths. At the same time, the development of regional tourism linkages for villages with shared source markets, dense location distribution, and similar landscape resources can effectively avoid regional homogeneous competition, form complementary advantages, and achieve sustainable development of regional economy, culture, and society. In addition, with the continuous development of information technology and computer technology in recent years, the construction of digital countryside has been completed. In other words, the conditions are in place to establish a rural tourism resource information platform that combines tourism information database and geospatial framework. The establishment of rural tourism resources information system will meet the information requirements of tourists and tourism management departments and lay the foundation of information technology for the development of rural tourism. Therefore, this study combines multisensor and geographic information big data technology to explore rural tourism resources. After that, based on the analysis of the evaluation results, specific regional overall linkage development strategies are proposed in four aspects: coordinating regional resources, optimizing resource allocation, integrating spatial types, and establishing regional brands. This can provide an effective strategic support for the diversified development direction of rural tourism.