Generation-Z and travelling interest in Tebing Tinggi

Q3 Business, Management and Accounting

International Journal of Management and Enterprise Development Pub Date : 2023-04-10 DOI:10.20414/jed.v5i3.7004

Haya Haratikka, A. Purba

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引用次数: 0

Abstract

Purpose — The aim of this research is to examine the interest of Generation-Z in travel by exploring the factors that influence their choice of tourism destination and reasons for traveling.Method — To collect data for this research, a qualitative method was employed whereby an open-ended online questionnaire was distributed to 71 individuals belonging to the Z generation in Tebing Tinggi City. We utilized thematic analysis as the technique to examine and analyze the data collected.Result — We found that Generation-Z has a psychological need for vacations to alleviate the stress caused by their numerous responsibilities. When traveling, they typically choose the closest and most renowned tourist destination in their area, without spending excessive amounts of money. Popular activities for them include searching for picturesque locations, experiencing local cuisine, and camping. To travel affordably and efficiently, Generation-Z often opts for private vehicles such as motorcycles or cars, which enable them to visit multiple places.Contribution — This study contributes to the body of knowledge on Generation-Z travel behavior and has implications for the tourism industry in terms of catering to this demographic's unique preferences and needs.

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z世代和对特兵亭吉的旅游兴趣

目的-本研究的目的是通过探索影响z世代选择旅游目的地和旅游原因的因素来研究他们对旅游的兴趣。方法:为收集本研究的数据，采用定性方法，通过开放式在线调查问卷对特滨市71名Z一代进行调查。我们使用专题分析作为技术来检查和分析收集到的数据。结果——我们发现，z世代有一种心理需求，即通过度假来缓解由众多责任带来的压力。在旅游时，他们通常会选择当地最近、最有名的旅游目的地，而不会花太多钱。他们喜欢的活动包括寻找风景如画的地方，体验当地美食和露营。为了经济有效地出行，z世代经常选择摩托车或汽车等私人交通工具，这使他们能够访问多个地方。贡献——这项研究为z世代旅游行为的知识体系做出了贡献，并对旅游业在迎合这一人口统计的独特偏好和需求方面具有启示意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Management and Enterprise Development Business, Management and Accounting-Business and International Management

CiteScore

1.80

自引率

0.00%

发文量

期刊介绍： IJMED is a major international research journal dedicated to business development strategy and entrepreneurship policy as well as management processes in an international and cross-cultural context. IJMED provides a venue for high quality papers including theoretical research articles, evidence-based case studies and practical applications seeking to explore best practice and investigate strategies for rapid growth management in SMEs. IJMED has a history of contributing to the academic literature, providing conceptual and practical insights and generating innovative ideas for organizational enterprise. Topics covered include: -SMEs'' start-up development, corporate venturing- Technological opportunities, new firm creation, valuation- Technological adoption, technology transfer, technopreneurship- Joint ventures/alliances, franchising and corporate ownership- Business incubator development strategy- Economic and social entrepreneurship- Virtual coaching services for SMEs- SMEs and entrepreneurship policy- Start-up cognitions/behaviours- Halo effect, technology licensing- Long-run technology investments- Knowledge management/technology strategy in SMEs- Managing rapid growth, accelerating competitive effectiveness- Strategy decision speed and SME performance- Entrepreneurs in non-profit sector.