Tattooing: Imprinting the Self

Abstract

Τhis is a fine book on modern tattooing and tattoos, looked at through the perspective of Zygmunt Bauman’s theory of liquid modernity as sociological support to enhance the meaning-making potential for the study of social semiotics. The research took place in Canada, and the ethnographic data and socio-cultural context are Canadian. As the author explicitly states at the beginning of Chapter 1, it is “about the cultural resources individuals use as they go about creating and expressing meaning in their everyday lives through body art practices.”