Artistic and Technical Means of Realizing the Director’s Idea in the Modern Film Industry

Abstract

The purpose of the research is to analyze the trends and technologies in contemporary cinema that have emerged in the process of technical and digital progress and study the implementation specifics of artistic and technical means of realizing a director’s idea in the modern film industry, and prove the inextricable link between the technique (technical means) and the director’s artistic creativity. The research methodology consists of the following methods: theoretical – to analyze and systematize the literature on the research problem; terminological – to clarify basic concepts (creative idea, sound, colour, format, editing, 3D technologies); analysis and synthesis of theoretical and practical material on the topic of “director’s idea”, which made it possible to consider the object of research both in general and its projections. The scientific novelty lies in the innovative approach to studying the subject matter, which is in the interdisciplinary field – between the use of modern technologies and the art of directing. The emphasis is placed on synthesizing heterogeneous tools for creating a quality film industry product – from the director’s creative idea and script writing to the use of modern 3D technologies in the film industry. The issue of maintaining a balance between a computerized film industry product and a traditional one was further developed; maintaining this balance depends, on the one hand, on the needs of the target public and, on the other hand, on the embodiment of the director’s personal vision. Conclusions. The article has analyzed the artistic and technical means of realizing a director's idea in contemporary cinema. Through the analysis of professional literature and information sources, it has been proved that the semiotic combination of image and sound, format, colour, editing and timing of the frame should be combined with the director's worldview. The factors that influence the professional use of innovative technologies and simultaneously highlight the plot and idea of the director are identified.