{"title":"Campaign-Personalization and Constituency Focus in a Mixed-Member Electoral System. The Case of Hungary","authors":"Zsófia Papp","doi":"10.1515/wps-2015-0001","DOIUrl":null,"url":null,"abstract":"Abstract The aim of this paper is to uncover the micro-factors structuring campaign personalization in the case of Hungarian Members of Parliament. It is presumed that in a party-centred environment, the effects of the various independent characteristics are filtered by the parties. Thus, due to the electoral rules, personalization cannot contradict party centeredness. Representatives do not wish to distance themselves from their parties. Personalization is more of the result of the positions they hold or wish to fill in than the desire to defy party lines out of individualistic motivations. Based on the data from the 2010 MP-survey of the Hungarian Election Study, the article unveils the circumstances under which campaign personalization prevails. The international scholarly literature sets several hypotheses with regards to the factors influencing three dimensions of campaign personalization (norms, means and agenda), out of which several will be tested in this article. The analysis concludes that even under party-centred circumstances, the role of individual motivations and habits cannot be overlooked in defining the degree of personalization, nevertheless the interpretation of such effects requires caution.","PeriodicalId":37883,"journal":{"name":"World Political Science","volume":"38 1","pages":"75 - 95"},"PeriodicalIF":0.0000,"publicationDate":"2015-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"World Political Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/wps-2015-0001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 4
Abstract
Abstract The aim of this paper is to uncover the micro-factors structuring campaign personalization in the case of Hungarian Members of Parliament. It is presumed that in a party-centred environment, the effects of the various independent characteristics are filtered by the parties. Thus, due to the electoral rules, personalization cannot contradict party centeredness. Representatives do not wish to distance themselves from their parties. Personalization is more of the result of the positions they hold or wish to fill in than the desire to defy party lines out of individualistic motivations. Based on the data from the 2010 MP-survey of the Hungarian Election Study, the article unveils the circumstances under which campaign personalization prevails. The international scholarly literature sets several hypotheses with regards to the factors influencing three dimensions of campaign personalization (norms, means and agenda), out of which several will be tested in this article. The analysis concludes that even under party-centred circumstances, the role of individual motivations and habits cannot be overlooked in defining the degree of personalization, nevertheless the interpretation of such effects requires caution.
期刊介绍:
World Political Science (WPS) publishes translations of prize-winning articles nominated by prominent national political science associations and journals around the world. Scholars in a field as international as political science need to know about important political research produced outside the English-speaking world. Sponsored by the International Political Science Association (IPSA), the premiere global political science organization with membership from national assoications 50 countries worldwide WPS gathers together and translates an ever-increasing number of countries'' best political science articles, bridging the language barriers that have made this cutting-edge research inaccessible up to now. Articles in the World Political Science cover a wide range of subjects of interest to readers concerned with the systematic analysis of political issues facing national, sub-national and international governments and societies. Fields include Comparative Politics, International Relations, Political Sociology, Political Theory, Political Economy, and Public Administration and Policy. Anyone interested in the central issues of the day, whether they are students, policy makers, or other citizens, will benefit from greater familiarity with debates about the nature and solutions to social, economic and political problems carried on in non-English language forums.