Against all odds: how the institutional context shapes diversity management in the Central and Eastern European Oil and Gas industry

A. Hilger, E. Velinov, Mustafa F. Özbilgin
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引用次数: 1

Abstract

PurposeDue to their multifarious backgrounds, multinational enterprises from emerging economies offer unique research opportunities to push the boundaries of our understanding knowledge of diversity management in transitional contexts. In that regard, Central and Eastern European multinationals present a blind spot in diversity management research.Design/methodology/approachThis article examines the extent to which context shapes the discourse on diversity management in the Oil and Gas industry across Central and Eastern Europe (CEE) through a qualitative approach based on content analyses of corporate communication data matched with data on national institutional contexts.FindingsThe data suggests a lack of effective pro-diversity pressures across CEE except for cultural pressure in European Union member countries. However, CEE Oil and Gas companies report a broader scope of diversity management than studies of Western counterparts suggest. Companies with subsidiaries in Western countries show convergence towards etic diversity approaches, while local and regional companies are more divergent.Originality/valueThis article defines the boundary conditions of diversity management in the Oil and Gas industry across nine CEE countries and how they impact the diversity discourse in the industry. This article also showcases the impact of foreign market presence in the West as a driver for diversity management reporting.
排除万难:制度背景如何塑造中欧和东欧油气行业的多样性管理
由于来自新兴经济体的跨国企业背景多样,它们提供了独特的研究机会,可以推动我们对转型背景下多样性管理知识的理解。在这方面,中欧和东欧跨国公司在多样性管理研究方面存在盲点。设计/方法/方法本文通过一种定性方法,基于对企业沟通数据的内容分析,与国家机构背景的数据相匹配,研究了环境在多大程度上影响了中欧和东欧(CEE)油气行业多样性管理的论述。数据表明,除了欧盟成员国的文化压力外,中欧和东欧缺乏有效的支持多样性的压力。然而,中东欧石油和天然气公司报告的多元化管理范围比西方同行的研究表明的要大。在西方国家有子公司的公司在客源多样性方面表现出趋同,而本地和区域公司则表现出更多的分歧。本文定义了九个中东欧国家石油和天然气行业多样性管理的边界条件,以及它们如何影响该行业的多样性论述。本文还展示了外国市场在西方作为多元化管理报告驱动因素的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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