„Digitale Einzelhandelsplattformen und städtische Akteur*innen – Kooperation als zukunftsfähiges Modell?“.

Abstract

Local online marketplaces are being launched in many cities in order to better digitally position inner-city retailers against the backdrop of structural change. This article sheds light on the structures and actors involved in the implementation of eBay Deine Stadt, an initiative for local online marketplaces by eBay that has been established in more than 30 cities and regions in Germany since 2020. Based on expert interviews with a consulting firm commissioned by eBay for the implementation, as well as with municipal actors, the initial experiences, expectations, and criticisms are discussed. The goal was to conduct an initial evaluation of the local online marketplace program eBay Deine Stadt. The article thereby focuses on the role of eBay as an infrastructure provider and cooperation partner, as well as the associated processes, problems, and expectations. Based on the findings, further questions concerning future dynamics of city centres will be identified.