Communicating Agriculture AI Technologies: How American Agricultural Producers’ Perception of Trustworthiness, Risk Perception, and Emotion Affect Their Likelihood of Adopting Artificial Intelligence in Food Systems

IF 3 3区社会学 Q1 COMMUNICATION

Environmental Communication-A Journal of Nature and Culture Pub Date : 2023-05-19 DOI:10.1080/17524032.2023.2211746

Kaiping Chen, Ashley Cate, Hannah Cheren

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引用次数: 2

Abstract

ABSTRACT The recent decade has witnessed a rise in novel agriculture AI technologies in the USA to improve productivity and sustainability in food systems. However, there lacks scholarship that investigates how agricultural producers, one of the most important stakeholders in this technological development, perceive the risks of and their trustworthiness in these emerging technologies. We addressed this knowledge gap by surveying a diverse producer population across the United States (N = 132). We found a positive association between producers’ trustworthiness and their likelihood of adopting certain emerging technologies. Moreover, the more these producers feel a technology is worth the various costs, the higher likelihood they will adopt the technology. These findings provide practical lessons for how to communicate novel food production technologies to this crucial stakeholder and how to implement a user-centered technology design.

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来源期刊

Environmental Communication-A Journal of Nature and Culture Multiple-

CiteScore

6.30

自引率

7.40%

发文量

期刊介绍： Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.