Mirror, mirror on the wall: Candidate image and political impression management

Philippe De Vries
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Abstract

The relevance of candidate image research as an element of political impression management has been scrutinized and contested, as it has been the case for candidate image research in many other scientific domains. For decades the emphasis of political science research was on more conventional topics such as the influences of political ideology, the impact of political rhetoric, the role of political structures and institutions. Nevertheless, with the birth of mass media and maybe even more so with the more recent introduction of social media, the emergence of a predominant visual culture has put candidate image at the centre of political impression formation processes. The managing of political impressions deserves particular attention and profound research. In this article we present an overview of relevant theories and research linked to candidate image within political impression management. The article will firstly discuss how the trend towards perception politics emerged and will revisit the role of perceptions and the formation of politically relevant impressions. Secondly, this article will focus on the politically suitable appearance and the concept of candidate image as an important part of both offline and online political impression management.
镜子,墙上的镜子:候选人形象和政治印象管理
候选人形象研究作为政治印象管理的一个要素的相关性已经受到了仔细审查和质疑,就像许多其他科学领域的候选人形象研究一样。几十年来,政治学研究的重点是更传统的主题,如政治意识形态的影响、政治修辞的影响、政治结构和制度的作用。然而,随着大众媒体的诞生,甚至随着最近社交媒体的引入,主流视觉文化的出现将候选人形象置于政治印象形成过程的中心。政治印象的管理值得特别关注和深入研究。在本文中,我们概述了与政治印象管理中候选人形象相关的理论和研究。本文将首先讨论感知政治的趋势是如何出现的,并将重新审视感知的作用和政治相关印象的形成。其次,本文将重点讨论作为线下和线上政治印象管理重要组成部分的候选人形象的政治适宜外观和概念。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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