The Influential Roles of Past Experience, Affective Attitude, and Destination Culture on Thai Tourists’ Likelihoods of Revisitation and Recommendation

IF 0.3 Q3 AREA STUDIES
Natchiya Mofu, Kattareeya Prompreing, Wisuwat Wannamakok
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引用次数: 0

Abstract

Drawing upon tourism contribution, tourists’ visitations are the backbone of the country’s economic growth and development. This study thus aims to test a structural model for examining the relationship between tourists’ affection, cultural perceptions, their revisit, and recommendation intentions through the mediating role of past travel experience. To test our hypotheses, 547 questionnaires from Thai tourists were analyzed using structural equation modeling. The results show that all hypotheses are substantially confirmed and statistically significant except for the affective attitude aspect which is not found to influence tourists’ revisit and recommendation intentions. Notwithstanding, we found that the tourist experience catalyzes revisit and recommendation intentions. However, tourists’ affection perception only nurtures their travel experience, but not for revisitation and recommendation. As such, this study sheds a new laser light on how tourists’ perceptions can influence future economic growth. The recommendations and suggestions on these findings are explained and can be an avenue for future research. Implications for entrepreneurs, policymakers, and the Asian business context are also presented.
过去经验、情感态度和目的地文化对泰国游客再游和推荐可能性的影响作用
凭借旅游业的贡献,游客访问量是国家经济增长和发展的支柱。因此,本研究旨在检验一个结构模型,通过过去旅游经历的中介作用来检验游客情感、文化感知、重访和推荐意愿之间的关系。为了验证我们的假设,我们使用结构方程模型分析了来自泰国游客的547份问卷。结果表明,除了情感态度方面没有发现影响游客的重访和推荐意愿外,所有假设都得到了基本证实,且具有统计学意义。尽管如此,我们发现游客体验催化了重访和推荐意愿。然而,游客的情感感知只是滋养了他们的旅游体验,而不是为了重温和推荐。因此,这项研究为游客的看法如何影响未来的经济增长提供了新的视角。对这些发现的建议和建议进行了解释,并可以作为未来研究的途径。对企业家、政策制定者和亚洲商业环境的影响也被提出。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.20
自引率
11.10%
发文量
0
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