Young African diaspora: Global African narratives, media consumption and identity formation

Abstract

This study focused on identity formation and media consumption among first-generation young Africans in the diaspora. It investigated what it means to be African and the impact of multiple identities and forms of belonging within diasporic communities. Emphasis was on how they experience the diaspora as liminal spaces and subsequently negotiate relationships with other Africans in indeterminate diasporic spaces to construct, redefine, negotiate and even contest identities. Using snowballing and purposive sampling, the study analysed first-hand accounts and interviews informed by personal histories and lived experiences of (1) what they know about Africa; (2) their sense of belonging to Africa; (3) how Africa is represented in the media and (4) their views/attitudes on markers of African identity. Findings indicate that young Africans in the diaspora have a strong sense of belonging to Africa and are actively engaged with different forms of African media such as music and films.