Pengaruh Gaya Hidup, Personal Selling, Dan Kepuasan Pelanggan Terhadap Pembelian Ulang Produk Maybelline

Abstract

The purpose of this research is to examine how lifestyle, personal selling, and customer satisfaction affect the repurchasing of Maybelline product. One of the company's business goals, can affect the company so that the company continues to run. This study uses a population of customers who have purchased and used Maybelline products. Quantitative research is used in this type of research. In this study, primary data were employed, and questionnaires were used to gather data. Purposive sampling is used, with a sample size of 100 respondents. The analytical techniques employed in this work include reliability tests, validity tests, traditional assumption tests, and hypothesis testing. This study demonstrates that lifestyle has no substantial impact on repurchasing, however personal selling and customer satisfaction do. The results of the F test show that repurchasing Maybelline products is significantly influenced by lifestyle, personal selling, and customer satisfaction simultaneously.