{"title":"A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies","authors":"V. Venkatesh, Fred D. Davis","doi":"10.1287/MNSC.46.2.186.11926","DOIUrl":null,"url":null,"abstract":"The present research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes. The extended model, referred to as TAM2, was tested using longitudinal data collected regarding four different systems at four organizations ( N = 156), two involving voluntary usage and two involving mandatory usage. Model constructs were measured at three points in time at each organization: preimplementation, one month postimplementation, and three months postimplementation. The extended model was strongly supported for all four organizations at all three points of measurement, accounting for 40%--60% of the variance in usefulness perceptions and 34%--52% of the variance in usage intentions. Both social influence processes (subjective norm, voluntariness, and image) and cognitive instrumental processes (job relevance, output quality, result demonstrability, and perceived ease of use) significantly influenced user acceptance. These findings advance theory and contribute to the foundation for future research aimed at improving our understanding of user adoption behavior.","PeriodicalId":49890,"journal":{"name":"Management Science","volume":"11 1","pages":"186-204"},"PeriodicalIF":4.6000,"publicationDate":"2000-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"18173","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management Science","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1287/MNSC.46.2.186.11926","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 18173
Abstract
The present research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes. The extended model, referred to as TAM2, was tested using longitudinal data collected regarding four different systems at four organizations ( N = 156), two involving voluntary usage and two involving mandatory usage. Model constructs were measured at three points in time at each organization: preimplementation, one month postimplementation, and three months postimplementation. The extended model was strongly supported for all four organizations at all three points of measurement, accounting for 40%--60% of the variance in usefulness perceptions and 34%--52% of the variance in usage intentions. Both social influence processes (subjective norm, voluntariness, and image) and cognitive instrumental processes (job relevance, output quality, result demonstrability, and perceived ease of use) significantly influenced user acceptance. These findings advance theory and contribute to the foundation for future research aimed at improving our understanding of user adoption behavior.
期刊介绍:
Management Science is a scholarly journal that publishes scientific research on the theory and practice of management. The journal includes within its scope all aspects of management related to strategy, entrepreneurship, innovation, technology, and organizations as well as all functional areas of business, such as accounting, finance, information systems, marketing, and operations. The journal includes studies on organizational, managerial, group and individual decision making, from both normative and descriptive perspectives. The articles are primarily based on the foundational disciplines of computer science, economics, mathematics, psychology, sociology, and statistics, but cross-functional, multidisciplinary research that reflects the diversity of the management science professions is also encouraged. The journal interest extends to managerial issues in diverse organizational forms, such as for-profit and nonprofit firms, private and public sector institutions, and formal and informal networks of individuals. We welcome theoretical, experimental (field or lab) and empirical contributions.
The unifying thread of all Management Science articles is an analytical focus on improving the understanding of management. An acceptable manuscript must be relevant to the theory or practice of management, must meet high standards of rigor, and must be of broad interest to the community of management science scholars.