KISAH PENAMAAN TEMPAT WISATA DI BANTEN SEBAGAI BAHAN PROMOSI WISATA DIGITAL DAN BAHAN AJAR BIPA (BAHASA INDONESIA BAGI PENUTUR ASING) DI ERA PANDEMI COVID-19

Abstract

During the Covid-19 pandemic, Banten tourism experienced a drastic decline. Efforts are needed to visit Banten's tourism potential in order to attract the attention of many people. Digital tourism promotion is the most appropriate choice in this era. Banten has tourist attractions with various interesting names, but many tourists do not know about the background of the names of these tourist attractions, from the origin to the meaning of each name. This is due to the lack of documentation of historical stories from each name of tourist attractions in Banten. If studied more deeply, the history of the naming (naming) of these tourist attractions can be an attraction for tourists, including foreign students who are studying Indonesian in Banten. This study finds and identifies the origin of the naming of tourist attractions in Banten. The theory used in this study is the naming theory according to Abdul Chaer which reveals nine types of naming. This research uses descriptive qualitative analysis method. Data collection in this study was carried out using documentation and interview techniques. After the data is analyzed, the results are processed and presented in the form of digital videos which are distributed through the YouTube channel. The results of the study can be used as material for promoting tourism in Banten and teaching materials for courageous learning in BIPA.