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The Effect of Appeal Type of Advertisement on Consumer’s Prosocial Behavior: Focusing on the Moderating Effect of Social Exclusion

International Journal of Industrial Distribution and Business Pub Date : 2019-07-31 DOI:10.13106/IJIDB.2019.VOL10.NO7.49
E. Park
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诉求型广告对消费者亲社会行为的影响:基于社会排斥的调节效应
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来源期刊
International Journal of Industrial Distribution and Business
International Journal of Industrial Distribution and Business
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审稿时长
16 weeks
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